To cross over from print publishing to digital publishing, traditional press releases needed a major makeover. Now, with the rise of AI technology and press release generators, this old document is getting a revival.
But how do you use AI to write a press release? What are some good press release topics to cover? In this guide, we explain how to use AI to write press releases and what makes a good press release in general. But first, let’s start with the basics: What is a press release?
What is a press release?
A press release is an official document or statement published online or sent directly to journalists to announce news to the public. Generally, press releases are written to be published as is, allowing organizations to control a narrative.
Press releases are valuable to companies and organizations because they streamline marketing campaigns and reduce the costs of spreading news. They’re also valuable to journalists for alerting them to potentially newsworthy topics.
Press release topics: When should you write a press release?
Organizations should write a press release anytime they have significant news to share publicly. This could be an announcement, such as the introduction of a new product, or a comment on current affairs, such as a public apology.
The most common press release topics include these:
- new product or service launches
- changes or updates in products, services, or policies
- new safety hazards or product recalls
- new hires or job promotions, especially in leadership positions
- grand openings or new company formations
- special event announcements
- fundraising or new investment opportunities
- breaking news, such as a birth announcement or company merger
Traditionally, press releases are sent to large media groups, where journalists pick them up and print them if newsworthy. Today, however, it’s common to post a press release on social media, websites, or other public online forums, removing professional journalists from the equation altogether.
How to use AI to write a press release
Writing a press release follows the same guidelines as writing anything, as long as you include all the information you want to share. Qualitative press releases use strategies, such as persuasive writing, to influence public opinion. More straightforward press releases, on the other hand, simply present the facts like a research paper.
A common problem with press releases is that they’re mostly used by businesses, but small companies or personal brands may not have professional writers to create them. One way people without writing skills can write better content is by using AI—in this case, Grammarly’s generative AI assistance.
AI can create a complete press release based on the information you feed it. This can be a tremendous time-saver for people who are busy or don’t have the know-how to write one themselves.
As with all AI writing, the task begins with an AI prompt, the command the user types into a chat window. To get a press release, you can make your request in plain language, such as “write a press release about . . .” AI prompts can be more than one sentence, but they’re usually one message—most AI chatbots treat each message as an individual session.
The key to writing an AI prompt for a press release is to include in the prompt all the information you want mentioned. For example, if you’re writing a press release for a new product, you should include the product’s name, unique features, and availability—and perhaps even fine details, such as pricing or specifications.
In general, don’t forget the basics in your prompt:
- the name of your company, organization, or brand
- any pertinent dates, such as the date of an event or product release
- follow-up information, including a contact email or website where people can ask further questions or buy the product
Lastly, your prompt should include something about the tone or style. Some announcements are fun and exciting, while others are somber. AI might have trouble telling the difference, so point it in the right direction.
Press release examples from an AI writing tool
Both examples were written by Grammarly’s generative AI capabilities.
Press release example: Product launch
Prompt:
Write an authoritative press release for the new Keyloxxi product, The Universal Lock. It will be available for sale in December 2030. The Universal Lock allows you to secure any possession, big or small, anywhere at any time.
Press release:
FOR IMMEDIATE RELEASE
Keyloxxi Launches Revolutionary Universal Lock for Enhanced Possession Security
[City], [Date] — Keyloxxi, a leading provider of cutting-edge security technology, has launched its newest product, the Universal Lock, which will be available for sale in December 2030. The Universal Lock is a revolutionary product that has been designed to offer enhanced possession security to users, irrespective of their location or the size of their possessions.
The Universal Lock is the result of years of extensive research and development by Keyloxxi’s team of experts. Its advanced technology ensures that users can secure any possession, big or small, anywhere and at any time, giving them unparalleled peace of mind and the freedom to enjoy their lives without worrying about the safety of their possessions.
According to the company’s CEO, the Universal Lock is the ultimate solution for people who want to secure their possessions. “We understand that people want to feel secure wherever they are, and that’s why we’ve developed the Universal Lock, which is designed to offer enhanced possession security, no matter where you are in the world,” she said.
The Universal Lock will be available for purchase in December 2030. For more information about this revolutionary new product, please visit Keyloxxi’s website or contact the company directly.
Press release example: Event announcement
Prompt:
Write an upbeat press release for the Cat Fashion Show: Fall 2025. The event will be held on November 18, 2025, in Times Square and feature the latest designs for cats from top designers. Email the fashion coordinator for tickets. Pet sitters get in free.
Press release:
FOR IMMEDIATE RELEASE
Top Designers Set to Showcase Latest Fashion Trends at the Grammarly Fashion Show
[City], [Date] — The Cat Fashion Show, which has become one of the most highly anticipated events for cat lovers everywhere, is back, and it’s bigger than ever. The event will be held on November 18, 2025, in the heart of Times Square, where attendees can experience the best of the cat fashion world.
Top designers will be showcasing their latest designs for cats, allowing fashion enthusiasts to get a glimpse of what’s in store for the upcoming season. From classic and elegant to bold and avant-garde, the show promises to present a wide range of styles that are sure to impress and inspire cat owners and their furry friends.
Tickets for the event can be obtained by emailing the fashion coordinator. Pet sitters can attend the show for free as a special thank-you for their hard work and dedication to taking care of cats. This is a unique opportunity for pet sitters to gain new insights into cat fashion and meet with other professionals in the pet-sitting industry.
Don’t miss out on the chance to witness the latest fashion trends and designs at the Cat Fashion Show. Get your tickets now and be a part of this unforgettable event that cat lovers everywhere won’t want to miss!
AI press release FAQs
What is a press release?
A press release is an official document or statement published online or sent directly to journalists to announce news to the public. Traditionally, press releases are sent to large media groups, but recently, it’s become common to post press releases on social media, websites, or other public online forums.
When should you write a press release?
Organizations should write a press release anytime they have significant news to share publicly. Specifically, the most common press release topics include new product launches, new hires or promotions, and special event announcements.
What information should you include when writing a press release with AI?
In the prompt for an AI press release writing tool, be sure to mention all the information you want the public to know. This includes the facts about the announcement, such as a new product’s name and features, and the basics, such as the name of your organization or brand, your contact information, and how readers can follow up.
