I work in a fast-paced environment at a marketing agency, where efficiency is critical. In other words, my productivity decides my success. That’s why Grammarly is indispensable to my day-to-day. On this platform, catching typos and grammatical errors is only scratching the surface. Grammarly’s AI features offer comprehensive editorial suggestions, ensuring crisp messaging and brand consistency. I also love that it’s a tool that integrates smoothly with other platforms I use daily.
Here’s how it helps with my productivity:
1 Gets my ideas on the page quickly
Grammarly’s AI tool is a game-changer for producing content. Its generative AI helps me create, rewrite, and generate fresh ideas for emails, blogs, social posts, case studies, brand slogans, and more. Since I manage multiple clients, it’s a helpful tool to ensure I’m always delivering fresh and relevant messages to each client.
- The generative AI tools save me time outlining longer-form content to get ideas on the page faster and dig into the writing. All I have to do is give Grammarly my general topic and ask it to create a few options to structure the piece’s flow, and voilà.
2 Makes my writing more impactful
Grammarly elevates the quality of my client communications through its grammar, tone, clarity, and brand tone suggestions. With Grammarly, I can ensure my content is not only grammatically correct but also clear and consistent—all while keeping my client’s brand voice intact.
- When I’m working on creative pitches, it’s crucial for me to ensure that my messaging and visual language resonate with clients to secure their buy-in on a project. I rely on Grammarly’s suggestions to help me keep my project game plan succinct, easy to follow, and inspiring. For example, Grammarly can identify when I’m too broad or when I use awkward phrasing, and it allows me to fix my writing with just a single click.
3 Works where I work
Writing with Grammarly ensures that I maintain consistency across Google Drive, Slack, Gmail, Notion, Asana, Monday, social channels, and more! The flexibility is invaluable to my productivity as I don’t have to juggle even more tools and can trust Grammarly to work with the tools I already use.
- Most of my copy documents live in Google Drive—hundreds of them buried in an endless chain of project folders. Rather than spending valuable time digging through our document library manually, I can use Grammarly to help me track down what I’m looking for in seconds. All I have to do is type in the file name, and the app actions tool finds it for me—without making me leave the tab I’m working in!
4 Enables enhanced team collaboration
Grammarly’s real-time writing assistance and integration in 500,000 apps and websites help my productivity by streamlining my writing processes. These benefits are particularly valuable when I collaborate with my team to meet critical client deadlines, which is vital in creating revenue for our organization.
- One of Grammarly’s most useful features is that it follows you almost anywhere you work. When I’m switching between Gmail to send project stakeholders a timeline update, Slack to confirm a deadline with my account team, and Google Docs to bring the campaign language to life, Grammarly is right there to assist me no matter where I’m working.
Grammarly is a powerful ally in the marketing world, helping me create, polish, and secure content efficiently and effectively.
Kyle Fanthorpe is a San Francisco-based writer and creative professional. Check out his portfolio and get in touch at kylefanthorpe.com.
