Grammarly’s marketing team uses Grammarly Business to ensure brand consistency at every level of the organization.
The marketing team leverages features like Style Guides and Brand Tones to set up company standards so that everyone in the company is speaking the same language and can communicate clearly with one another. These standards are embedded directly into employee workflows, enabling teams across the organization to embody the brand at every touch point instantly and without needing to reference static style guides.
For example, Style Guides help the marketing team easily implement messaging and claims changes. By making a simple edit in the Style Guide, the marketing department can equip the entire organization with the latest claims so that no one is misquoting outdated or incorrect information with other colleagues and customers.
To discover how Grammarly Business can help your marketing team cultivate a consistent brand, sign up for a free trial below.