66% improvement in team communication

HackerOne was started by hackers and security leaders committed to making the internet safer. The platform enables companies to collaborate with the hacker community to mitigate cyber risk by identifying and reporting security vulnerabilities before they can be exploited.  

Creating authentic content for different audiences

A strong, consistent brand voice is essential for building trust and delivering seamless customer experiences. But for HackerOne, which serves two vastly different audiences, maintaining that consistency can be a challenge.

HackerOne operates at the intersection of two distinct communities: enterprise security teams and ethical hackers. The company must communicate with corporate executives about critical security concerns while engaging hackers in a way that fosters community participation, skill development, and bug discovery. Striking the right balance between professionalism and approachability is crucial—enterprise leaders expect credibility and authority, while hackers respond better to informal, authentic language and are often wary of corporate jargon.

This challenge became even more complex as HackerOne refreshed its brand voice and updated its website. With multiple internal teams and external contributors producing content across web pages, blogs, ebooks, and sales collateral, ensuring alignment was no easy feat. Traditional style guides weren’t cutting it—rarely enforced and often ignored, they failed to provide the cohesion HackerOne needed. To scale its brand voice effectively, the company needed a smarter, more integrated solution.

A solution to seamlessly integrate style guidelines

To address these challenges, HackerOne implemented Grammarly, embedding its company style guide directly into the platform. Now, marketing team members receive real-time, tailored writing suggestions—from preferred terminology and acronym usage to punctuation and phrasing recommendations. These automated prompts make it easy to maintain brand consistency while avoiding jargon that could alienate or confuse different audiences.

Because Grammarly integrates seamlessly into existing workflows, adoption across the company was effortless. As HackerOne refined its style guide, updates could be rolled out instantly, ensuring that brand language stayed consistent across all content.

Beyond marketing, other teams are now producing higher-quality, on-brand communication. Grammarly’s tone detector helps team members strike the right balance—ensuring messages are professional enough for enterprise executives while remaining engaging and authentic for the hacker community.

66% improvement across team communication

Since implementing Grammarly, HackerOne has seen significant gains in brand voice consistency and writing quality. The marketing team now produces content with a more unified tone, ensuring messaging resonates with both enterprise customers and the hacker community.

Grammarly’s real-time writing assistance has helped teams across the company communicate more clearly and effectively. Overall team communication has improved by 66%, measured across key writing quality pillars—including clarity, delivery, engagement, grammar, and correctness.

With fewer edits needed, marketing leaders can produce high-quality content faster, reducing review cycles and freeing up senior executives for higher-value work. As Debbie Cotton, HackerOne’s Director of Internal Communications, puts it, “Grammarly reduces the time our CMO and other senior executives spend reviewing written work. This says a ton about the value Grammarly brings to our organization, both with productivity and consistency.” 

Curious how Grammarly Business could help your team nail the nuances of brand voice and improve writing quality across teams? Contact us to learn more.