Zapier’s web automation tools connect thousands of apps and services, helping customers automate workflows without coding.

Seeking a single source of style guide truth

As Zapier grew, maintaining consistency in branded terms, partner names, and messaging became increasingly challenging. Key terms like “Zap” needed to be used correctly across marketing and support materials to ensure a seamless user experience. But with multiple, outdated style guides floating around, teams often had to pause their work to cross-reference terminology—wasting time and risking inconsistencies that could impact credibility.

“We had a lot of style guides for teams to use for specific purposes,” said Janine Anderson, Managing Editor at Zapier. Between a blog style guide, a support team playbook, and a company-wide writing resource, teams weren’t always sure which version was most accurate. “We tried to keep them updated and consistent, but it was a lot to wrangle,” explained Anderson. She knew they needed one single source of truth that all teams could leverage, no matter what type of content they were writing.

The solution to simplifying communication guidelines

Zapier streamlined its communication by implementing Grammarly, replacing scattered style guides with a single, dynamic source of truth. With 159 custom rules covering branded terms, partner names, and stylistic preferences, team members now receive real-time writing suggestions—eliminating guesswork and ensuring consistency across all content.

Updating guidelines is now effortless. “If the company’s branding changes or we no longer want to use certain terms, we can go into Grammarly and fix it right away,” Anderson said. “The update is live instantaneously for everyone on our team.”

Grammarly’s organization-wide impact

Grammarly has transformed how Zapier ensures consistency across all communication channels. With real-time suggestions in Google Docs, Gmail, Quip, and Help Scout (Zapier’s support platform), team members can stay on brand and build trust with customers and partners—without slowing down.

“It’s easy to customize the suggestions our team receives with the words and styles that are important to us,” said Anderson. “The style guide ensures that our message is always on brand and coming across the right way, no matter the channel we use to communicate.”

Editors now rely on Grammarly to save time while maintaining precision, allowing them to confidently publish over 30 pieces of content each month. After the initial rollout, 92% of the team wanted to keep using Grammarly’s style guide. Today, it’s embedded across multiple teams, ensuring everyone—from content creators to customer support—communicates with clarity and consistency.

Ready to get these results? Contact us to learn how Grammarly can help drive consistent, effective communication across your organization.